COST COMPARISON

Vehicle Graphics Effectiveness/Costs

Every vehicle in your fleet can be transformed into a mobile billboard for minimal investment and maximum impact. Industry statistics confirm that mobile advertising offers the lowest cost-per-impression of any major media.

Compare mobile vehicle advertising at $0.90 per CPM To Compare 1⁄4 yellow pages advertising at $850/month to a fullsize van wrap at $125/month*.

* Amortized over three years, installed, full color front, sides and back not counting bumper or mirror wrap. Assumes artwork provided (just the same as Yellow Page ads).

Research by the American Trucking Association

Recent research by the American Trucking Association shows that over-the-road trucks generate over 10 million impressions per truck per year. Intra-city trucks deliver an average of over 16 million impressions per year.

91% of the people surveyed by the American Trucking Association (ATA) reported that they do notice words and pictures on fleet vehicles.

75% reported that they developed a favorable impression of the company when graphics were used.

29% said they would base a buying decision on these impressions.

Aribitron Study

Americans reported traveling an average of 302 miles in a vehicle in the past seven days. Round trip commute is clocked at 54 minutes.

Media that targets vehicle drivers/passengers reach 96% of Americans weekly. Heavy commuters spend 19% less time reading newspapers and are less likely to be reached by local TV Newscasts, especially the local evening news.

Mega-Milers are the 29% of consumers account for 77% of all miles traveled by vehicle.

Super-Commuters are the 21% of Americans who spend nearly two hours a day getting to and from work.

Both the Mega-Milers and Super-Commuters tend to be upscale, educated and more likely to be married with children than the national average.

(Aribitron Study)

From “ Mobile Billboards”

Some Facts about Mobile Advertising:

COST EFFICIENT – greater coverage for your advertising dollar, compared to alternative main stream media. Cost per mobile is far less than other advertising costs.

HIGHER REACH AND FREQUENCY, allows for greater message penetration

VISIBILITY and IMPACT guaranteed by message size and dominance.

HIGH EXPOSURE, 24 hour message exposure.

Consistent REINFORCEMENT of your message.

Research indicates that mobile billboard advertising is a rapidly growing market that have proven VIABLE and often CRITICAL to campaign success

Population expansion and urban sprawl has led to a significant increase in the number of vehicles on the road

Mobile advertising is ‘OUT THERE WHERE YOUR CUSTOMERS ARE’. It can’t be switched off or tuned out.

Mobile advertising can be on display24 hours a day, 7 days a week, 30 days a month or even longer.